Wunderman Thompson has acquired NN4M, a leading mobile commerce partner for global brands.
NN4M, with commerce services for retailers, provides solutions across mobile channels (smartphone, tablet, apps) and in-store.
WPP says the acquisition is in line with the global group’s accelerated growth strategy and focused approach to mergers and acquisitions to build on existing capabilities in growth areas such as marketing technology and e-commerce.
The world’s largest advertising group reportedly plans to invest more than $ 200 million to build a new data operation.
The Wall Street Journal says WPP plans to centralize data resources of the GroupM media agency network to help marketing clients manage and use data to reach consumers
NN4M, part of Wunderman Thompson Commerce, will strengthen the multi-channel offering of the global e-commerce consultancy.
Based in Edinburgh, NN4M employs 50 people in several markets and regions.
He works with brands such as Selfridges, Nestlé and River Island, to build loyalty, increase customer engagement and increase revenue.
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