Each month, PocketGamer.biz and Stream Hatchet analyze the impact of mobile games and esports on streaming platforms; the ebb and flow of the most popular titles including Free Fire, PUBG Mobile and Clash Royale, and pioneering newcomers; and how they reach their audience.
Today, Upstream presents data from March 2022, which sees an increase in mobile gaming viewership and a new top-streamed title, but barracks for the entire Top 10, which made up over 90% of the global audience.
With a slight increase in mobile game streaming viewership/hours watched (3.12%), but no new entry into the top 10 most-watched mobile games, Bang Bang: Mobile Legends overtook Free Fire in as the most-watched mobile game on streaming platforms, seeing a seven percent increase, but the most dramatic shifts continue to occur towards the bottom half of the list.
January’s top 10 newcomer Mahjong Soul jumped from tenth to seventh place with a 311% increase in viewership, surpassing stalwart titles such as Supercell’s Brawl Stars and League of Legends Wild Rift. riot.
It’s worth noting that the combined viewership of PUBG Mobile (51.8 million) and Battlegrounds Mobile India (14.4 million) would put it comfortably at number one, above Bang Bang Mobile Legend (55.9 million) .
With PUBG Battlegrounds in mind, it’s no surprise that the Battle Royale genre dominated, with 58.6% of total hours watched across all mobile game streams in March 2022.
The closest competitor, MOBAs, registered just 28.9%, while casual, puzzle and strategy games – mainstays of the mobile games industry – languished in single digits.
Much of Bang Bang Mobile Legends’ popularity this month came from Southeast Asian streams. But, unlike Mahjong Soul’s return to glory in January 2022, this relied almost entirely on official streams. MPL Indonesia and the official Bang Bang Mobile Legends channels on YouTube and Facebook Gaming recorded viewership of 17.9 million and 3.1 million respectively.
Popularity of YouTube and Facebook Gaming, relative to industry leader Twitch, for streaming mobile games continues as of January 2022, with little deviation beyond a slight decline in viewership for Facebook Gaming and Twitch, with a 7% increase in YouTube viewership.
However, Facebook Gaming’s authority as the premier mobile game streaming platform continues.
Three notable esports events took place in March: Free Fire’s Liga Brasileria 2022: Serie A Stage 1, PUBG Mobile Pro League 2022 Arabia Spring League, and Wild Rift’s WCK 2022 Spring. However, despite considerable hours of viewing, the number of viewers of the competition is still down (40.2 million) compared to January (51.5 million), suggesting that mobile esports still has some way to go. before meeting his peers on console and PC.