Tapcart, a leading mobile commerce platform that enables Shopify-powered brands to launch mobile apps, today announced its partnership with AppsFlyer, a global leader in marketing measurement.
Tapcart powers many of the best shopping apps on the App Store for brands across industries, from food to fashion including Fashion Nova, Pier One Imports, The Hundreds, Patta, Truff and thousands more leading merchants. Tapcart helps Shopify stores generate higher independent D2C revenue by providing merchants with a mobile sales channel they own and control. Having such a property allows merchants to reach, engage, convert and retain more customers and reduce reliance on ads and algorithms.
AppsFlyer empowers marketers to grow their business and innovate with a suite of comprehensive measurement solutions. AppsFlyer helps over 12,000 brands and its market of over 9,000 technology partners make better, data-driven business decisions every day, believing marketers should strive to optimize their spend and explore campaigns to more affordable remarketing. Tapcart and AppsFlyer help stores keep their brands ahead amid increasing market competition and improve user experience.
How Shopify Merchants Can Benefit From Partnering
Tapcart merchants create successful mobile app strategies and campaigns using high level proprietary data. With this exclusive integration of marketing metrics with AppsFlyer, merchants now have access to holistic, privacy-centric attribution data, while delivering the industry’s most accurate and richest data to help them pursue their strategies. adoption of mobile applications.
With AppsFlyer’s intuitive dashboard, merchants can analyze the performance of their app promotion campaigns and understand which channels, campaigns, ad sets, and even creative variations drove the most downloads and gained the most users. valuable for their applications. This helps optimize adoption campaigns, dramatically increase downloads, and increase the purchase frequency of their most loyal buyers.
“80+% of all traffic to Shopify stores already comes from mobile devices. Merchants have become increasingly dependent on third-party advertisements to reach and reactivate existing customers. This scope will only become more diluted and costly. Mobile apps provide a proprietary channel through push notifications — deployable instantly, at scale, anytime, and free — directly to optimize real estate on buyers’ phones. This direct access and high engagement drives in-store traffic, increases order frequency and increases GMV sales, ”said JJ Workman, Vice President of Growth, Tapcart. “To see this increase in revenue, merchants need to know which marketing campaigns are best driving downloads to their app. AppsFlyer gives our traders the ability to do this accurately.
With extensive deferred deep linking capabilities, powered by AppsFlyer’s OneLink, merchants can even promote specific products in infomercials, direct users to the appropriate app store to download the app, and send the user directly to the good in-app content, then launch the user directly to the advertised product page, all in a seamless transition. Beyond boosting downloads, deferred deep linking also makes it easy for merchants to drive app traffic through additional channels, from ads and SMS to email and the mobile web. “Managing downloads and increasing GMV has never been easier for our merchants thanks to the integration of AppsFlyer. Mobile apps dramatically increase the value of every session compared to mobile websites, so generating app downloads is essential to bring those shoppers to the app. By analyzing the data provided by AppsFlyer, our merchants can refine their app strategies based on the download behavior of their consumers, which has a huge impact on their revenue, ”said Workman.
Having the ability to assess the performance of promotional campaigns is essential for marketers like James reu, e-commerce specialist and application manager for the Australian brand LSKD. “It excites me to see how something can work versus something else. That way if something works, we’ll either do it again or do something slightly different. To make these strategic decisions, you have to rely on data, ”noted Reu. With access to this data, application managers can pivot their strategies to amplify what works best for their audience.
“Having a clear picture of the performance of marketing campaigns enables our merchants to make critical strategic decisions that ultimately save on expenses,” said Ben roodman, Associate Vice President, Business Development, AppsFlyer. “We are excited to extend this capability to Tapcart merchants so they can leverage data to have a significant impact on adoptions and drive high value user traffic to their mobile apps and keep them engaged as they grow.” time. “
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