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Superbloom raises $3 million to develop mobile games for women

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Superbloom, a new game development studio, has announced that it has raised $3 million in funding, in part from Bitkraft Ventures. He intends to use the funding to help create mobile lifestyle games aimed at women.

Bitkraft Ventures led the round, with participation from 1Up Ventures and Joakim Achrén Syndicate. Superbloom says it will use the funding to build the team developing its first game. The studio’s current employees have past experience at Dots, Glu, EA, and Zynga, among other studios.

Superbloom intends to create lifestyle-oriented mobile games based on common hobbies among women. Superbloom’s website says it’s “passionate about expanding the spectrum of gaming for an underserved female audience.”

Emily Yim, CEO and co-founder of Superbloom, said in a statement, “Women deserve games designed with their interests in mind. While the core demographic of lifestyle games is largely female millennials and Gen Xers, the same demographic isn’t found in studio makeup. We plan to use our strengths as a female-founded team and lean into new lifestyle trends to create elevated games that focus on women’s diverse interests and create a community around of our audience.

Faye Maidment, Partner at Bitkraft, added: “The lifestyle game, which has driven massive releases, is experiencing an evolution that will largely be ushered in by introducing new and relevant gameplay to the largely underserved female audience. We are thrilled to support a dynamic founding duo with deep genre knowledge and the triple threat of design, technology and live operations expertise.

Correction: An earlier version of this article misspelled Emily Yim’s last name. I apologize and have corrected the error.

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