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SNIPES launches mobile commerce apps powered by Poq

Leader in the sale of sneakers and streetwear, SNIPESlaunched poq-powered iOS and Android mobile apps to support the brand’s digital growth in the US market.

SNIPES is an international brand that focuses on shaping and promoting streetwear culture, while striving to find ways to support, empower and celebrate the communities it reaches through initiatives and inclusive activations. SNIPES’ ever-growing list of talent and brand collaborations allows the brand to have both local and global reach. Notable past partnerships include limited-edition capsule collections for PlayStation with 21 Savage, apparel collections with DJ Khaled, and most recently back-to-back adidas Forum limited editions with the Detroit Pistons.

SNIPES plans to continue to grow the brand well into 2022 and beyond with more highly anticipated upcoming sneaker releases, collaborations, personalized experiences, and in-store installs. Thanks to this new partnership with poopSNIPES will expand its digital footprint by providing its customers with a premium mobile app shopping experience.

SNIPES will bring the latest styles of urban footwear, apparel and accessories for the whole family to these new iOS and Android mobile shopping apps built on the cloud-based native retail mobile app platform of the provider.

Building on a recent investment in e-commerce platform redesign with Salesforce Commerce Cloud, the company will leverage accelerated speed to market using integrated and consolidated e-commerce product flows, merchandising and account web views with native mobile app account functionality. Plus, integrations with vendors like Perimeterxand Fortress will offer extensive security to best meet the growing expectations of today’s mobile shopper.

The new platform will also provide SNIPES app customers with always-on login, wishlists, enhanced product visibility, access to in-store sweepstakes and exclusive marketing content, as well as scan product barcodes and store finder to encourage customers to visit physical stores.

The retailer will also work with poq to optimize its App Store marketing strategy and increase discoverability and download conversions of new mobile apps. Additionally, the apps provide SNIPES with a solid foundation designed to keep pace with rapid store growth and increased expectations for digital personalization and content-rich native app functionality.

Jenna Flateman PosnerChief Digital Officer, SNIPES commented, “SNIPES invested in a native mobile app for a number of reasons, but primarily due to the fact that an overwhelming majority of SNIPES’ digital consumers in the United States have market access. from their mobile devices. For SNIPES, this was a huge indicator that now more than ever, we need to be mobile first. »

Posner continued, “Building our app on the poq infrastructure allows us to serve and grow our customer base at a rapid pace by leveraging the collective value and shared-mind of functionality driven by the entire community. list of poq clients.”

This Phase 1 deployment represents the first of several planned phases for the SNIPES application. Planned future phases include community-based features to allow customers to connect within the app and ultimately be rewarded for their advocacy. “SNIPES is excited to embark on this commerce-focused phase where we can validate our customers’ needs and continue to bring them the best experiences, access to the hottest sneakers and streetwear, while championing its community. thriving,” Posner concluded.

Helen Slavon, Chief Revenue Officer, poq added, “We are delighted to welcome SNIPES to the poq appcommerce family. That such a successful and trending retail brand chose our platform to maximize the value of their Salesforce Cloud Commerce investment is a testament to our feature-rich capabilities and top-notch development. We look forward to helping SNIPES become one of the many retail brands that are already harnessing the tremendous growth in app commerce and deepening digital customer engagement and sales.

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