Sensor Tower has released its latest mobile market forecast, predicting what the next five years will hold for the mobile app market and forecasting player spending on mobile games to reach $117 billion by 2026.
The global number of downloads is expected to reach 181 billion by then with a compound annual growth rate (CAGR) of 4.7%, the overwhelming majority of which will come from the Google Play Store.
As expected, 143.1 billion downloads will come from the Play Store, compared to 37.8 billion from the App Store.
Foresight of habit
Where pandemic-era consumer spending habits have now normalized, gross revenue from all app types in stores is expected to soar to $233 billion in 2026. That would mean a CAGR of 12%, and while Sensor Tower expects higher downloads on Google. Play, it predicts more app store revenue when considering all app types.
Growth is expected to remain weak in the near term as the market adjusts to post-pandemic changes – with mobile game revenues even declining for the first time in the first quarter of 2022 – but five years from now, Sensor Tower estimates the App Store reach $161 billion per year compared to $72 billion on Google Play.
The report predicts that games account for a larger share of revenue for Google Play than for the App Store, with 65% of the former’s revenue coming from mobile games and 43% from games on Apple’s platform.
While Sensor Tower expects apps on the App Store to overtake games in spending, it still predicts that games will be the largest individual category.
Other areas explored in the report include first-download expectations and regional variations, such as predictions that North America will lead consumer spending growth and Asia will see the largest increase. its application adoption rate.
Another recent report from Sensor Tower highlighted the growth of the puzzle game genre, which reached $5 billion in spending between April 1, 2021 and March 31, 2022.