Mobile game marketing platform Playable Factory recently launched H5 Games, an HTML5-based creative service designed to bring mobile games to social platforms such as TikTok and Snap.
With the launch of H5 Games, Playable Factory seeks to make it easier for mobile game studios that lack the experience, capacity or funding to develop visually appealing HTML5-based games.
So far, the company has developed over 1,000 playable HTML5 advertisements for over 500 mobile game studios, in line with their user acquisition growth strategy. Additionally, early adopters of H5 Games include French mobile game studio Madbox.
One of the reasons for the launch of H5 games by Playable Factory is Apple’s Application Tracking Transparency (ATT) policy as they stated. Apparently, the urge of mobile game studios to discover additional revenue streams associated with ATT is driving the demand for porting mobile games to social platforms in HTML5 format.
Quality is the key
Playable Factory CEO and Co-Founder Gökçe Nur Oguz said, “For too long, the mobile games industry has accepted low-cost HTML5 solutions for Unity games. This has taken on much greater importance as user acquisition has become more difficult on iOS and more companies are looking to release their games across multiple platforms.
“As a company with years of creative and technical experience and one of the best HTML5 development teams in the industry, we have chosen to step in. We are excited to launch a service that will ensure mobile games retain their original quality of experience on all platforms.
Paul-César Elie, Head of Finance and Partnerships at Madbox, added: “At Madbox, we are true content creators. Our goal is to provide unique gaming experiences for all of our players. HTML5 is a great lever for us to share our games on a wide range of platforms. Playable Factory’s expertise on HTML5 and the quality of their production are essential to support Madbox’s ambition in this regard.
Earlier this year, Playable Factory launched Gearbox Video, a tool that aims to simplify mobile app video creation, and the company’s CEO, Gökçe Nur Oğuz, spoke to PocketGamer.biz about how women were thriving in the Turkish games industry as part of our International Women’s Day Coverage.