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Partnerize expands its integrated technology ecosystem with Button, leader in mobile commerce

Partnerize expands its integrated technology ecosystem with Button, leader in mobile commerce

After a period of accelerated mobile growth and increasing consumer engagement amid the pandemic, a new partnership operationalizes profitable growth for marketers

Our timely integration with Button creates an opportunity for marketers to operate more strategically through mobile-specific partnerships and experiences.

– Matt Gilbert, CEO of Partnerize

NEW YORK, NEW YORK, UNITED STATES, July 27, 2021 / – Partnerize, the global leader in partner automation, software and services, today announced an integrated partnership with Button. Button is a mobile technology provider, delivering mobile optimization technology that helps marketers increase conversion rates and profitability of paid channels, while enabling marketers to achieve new results such as l ” installing applications or launching an SMS marketing strategy. Partnerize welcomes Button as the latest addition to its ecosystem of integrated technology solutions, taking a further step towards a more open and integrated stack that minimizes the resource tax for marketers and enables better measurement of channel assignment.

“Given what we’re seeing in the marketplace, with mobile revenue share and order value both rising, among other key metrics, our timely integration with Button creates an opportunity for marketers to ‘Operate more strategically through mobile-specific partnerships and experiences,’ said Partnership with CEO Matt Gilbert. “And, they can now do that with Button’s mobile performance optimization, enabling our partners to more effectively increase the lifetime value of their partnerships instead of focusing only on short-term acquisition. “

According to eMarketer, the pandemic has accelerated behavioral changes among users, including the increase in video streaming, games and mobile purchases. Additionally, eMarketer notes that it has accelerated innovation, with advertisers exploring new platforms and publishers creating new products to cope with changing patterns of behavior. This year, they report, the average American adult will spend an average of 25 additional minutes on applications year-over-year (year-over-year).

“The pandemic has spurred an increase in digital spending, and browser-driven privacy changes have increased costs for marketers. So the Button and Partnerize partnership comes at the perfect time to help marketers navigate the post-pandemic world. Button’s mobile optimization software increases marketers’ ROAS across all digital channels, and with Partnerize, the performance partnerships channel will now reap these benefits, ”said Michael Jaconi, CEO of Button. “This partnership allows Partnerize brands to easily create a mobile-optimized experience across their partnerships to increase profitability, lifetime value and attract more app users. All of this makes the partnership a starting point for both companies and all of our joint clients. “

The companies have co-produced a practical guide for their customers and the industry as a whole, Partnerize and Button Present: “Must-Read Mobile Trends and Insights”, available at The main findings of the Partnerize ecosystem, for the period Q2 2020-Q2 2021, further shed light on the value of the new partnership. Overall, mobile revenue not only made a big contribution to the platform’s total revenue, but also saw year-over-year growth.


– Income share: + 3%
– Average order value: + 14%
– Variable commission rate: + 20%

When comparing mWeb and in-app transactions, the data indicates that customers prefer the in-app shopping experience:

– 3 times higher conversion rate in the app compared to the mobile web
– 69% of Button Marketplace transactions occur in the app
– 50% of consumers who made purchases through the app made a second purchase within 30 days.

For more information on Partnerize software and services, please contact

About Partnerize
Partnerize is the leader in the automation of partnerships. The Partnerize platform is the only platform of its kind to provide a complete and fully integrated suite of discovery, recruiting, optimization, payment, brand security and fraud prevention capabilities for marketers. looking for a scalable and transparent subsidy to alleviate the strain on their unit’s economy as a result of over-reliance on major sales and marketing channels. Backed by unmatched service, including the only in-house support program in its category, with Partnerize you control the entire marketing lifecycle of the partnership, all on one platform. Based in New York, Partnerize maintains offices in Australia, UK, Japan, San Francisco, Philadelphia and Wilkes-Barre. For more information on how Partnerize helps turn your partnerships into a profit center, please visit

Kendall Allen Rockwell
WIT Strategy
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