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Netflix offers mobile games to users in certain European markets

September 28 (Reuters)Netflix launched five mobile game titles to its subscribers in select European markets on Tuesday, as part of its efforts to diversify its revenue streams amid intensifying competition in the burgeoning video streaming space.

The company introduced the titles “Stranger Things: 1984”, “Stranger Things 3: The Game”, “Card Blast”, “Teeter Up” and “Shooting Hoops” on Android to Netflix members in Spain and Italy.

Poland, where the titles “Stranger Things” are already available, will get the other three titles.

“We’re still in the early stages, but we’re delighted to offer these exclusive games as part of the Netflix subscription – with no ads or in-app purchases,” a company spokesperson told Reuters.

Netflix had mentioned its intention to enter the game in its last quarterly results, as new players, including Disney + and HBO Max, quickly gained subscribers, stepping up competition in the streaming landscape.

“We see games as another new category of content for us, similar to our expansion into original films, animation and unscripted television,” the company said in its letter to shareholders.

“We think the time has come to learn more about how our members enjoy the games.”

(Reporting by Eva Mathews in Bengaluru; Editing by Vinay Dwivedi)

((Eva.Mathews@thomsonreuters.com;))

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


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