Sensor Tower revealed that mobile games published by Netflix have generated more than 13 million downloads worldwide across the App Store and Google Play marketplaces, an increase of five million since January 2022.
Netflix Games has released 24 mobile titles, which range from IP Links, titles new and exclusive to the service, and previously released titles such as Moonlighter.
Stranger Things 1984 is the publisher’s most popular title, with nearly two million downloads. On its heels, Netflix Asphalt Xtreme, with 1.8 million installs, and Stranger Things 3: The Game came third with 1.5 million downloads.
However, these estimates do not include downloads of BonusXP’s original version of Stranger Things: The Game, which generated 13.8 million downloads before its removal from the App Store and Google Play in 2021.
Since entering the market, Netflix game downloads have soared to over 1 million per month, including 2.3 million in December 2021 alone and 1.4 million in May 2022.
Netflix will delve into the IP treasure chest
Although Netflix has released both licensed and original titles, its adaptations of existing IPs have proven key to the company’s strategy in the games market. Both Stranger Things titles saw a surge in downloads around the release of the first half of the show’s fourth season on May 27, with a combined total of over 198,000 installs between May 27 and June 2. .
The streaming company has also made in-house development acquisitions, including Next Games, which has generated 43 million downloads and earned around $187 million from its portfolio of mobile titles, including 29.4 million downloads for their flagship game, The Walking Dead: No Man’s. Ground.
Although Netflix is primarily known for its streaming service, its presence in the gaming space is opening up vital new revenue streams to compete in the increasingly crowded streaming market, with new IP-based titles such as The Queen’s Gambit and Shadow and Bone having recently been revealed.