Netflix has launched its plan to bring mobile games to its users, with the launch of five new game titles in select European markets. The move is an attempt by the streaming giant to diversify its revenue streams as competition in the streaming market grows day by day.
In addition to launching five new games, Netflix has also purchased video game creator Night School Studio to work on other such projects in the future. This is the first takeover of its kind by Netflix and clearly shows the company’s intention to continue the gaming space.
Night School Studio, is an American video game developer founded in 2014. He is best known for his first title, “Oxenfree”, a supernatural thriller game. The studio’s games are already available on Sony PlayStation, Microsoft Xbox, Nintendo Switch and PCs.
Going forward, Night School Studio games will be included as part of Netflix membership in some regions, as the company confirmed in a note on Tuesday. This means that existing and new Netflix members will be able to play it for free, with no ads or in-app purchases. Future Night School Studio games are also likely to be the first in Netflix’s offerings that won’t be limited to mobiles.
Along with the recent takeover, Netflix has also launched five new game titles in some European regions. The titles are named – Stranger Things: 1984, Stranger Things 3: The Game, Card Blast, Teeter Up and Shooting Hoops. These games will be available to Netflix users on Android devices, in Spain and Italy. Both Stranger Things games were already available in Poland, which will now get the other three titles.
As noted by The Verge in a report, games will not perform like your regular Netflix shows on the app. By clicking on any of the game titles, users will be taken to the Google Play Store, from where they can download and install the games. Once installed, the games can be accessed through the Netflix app. However, Netflix will still redirect you to the gaming app and not run it in its own Android app like any of the shows you watch on Netflix.
Netflix says it will “continue to work with developers around the world” to build on its collection of exclusive games. The idea is to have a marquee as other streaming services like Disney + Hotstar are catching up to Netflix with their own exclusive content. It will be interesting to see how Netflix manages to have an edge in this competition through games.