While the coronavirus pandemic has had a net negative impact on the state of the global and local economy, it has had a rather positive effect on mobile gaming due to the fact that it’s the kind of thing that could potentially end up forcing people to stay locked up in their homes. The long period of lockdown that so many people have been through has forced them to download a lot more mobile games so they can pass the time.
With all of that said and now dismissed, it’s important to note that mobile gaming apps have managed to support this growth instead of letting it stagnate. They now represent nearly two-thirds of the overall market, or 61% to be precise. Moreover, mobile games are growing faster than the rest of the market, specifically 1.7 times faster, which is why they have become such a big part of the overall industry.
Many assumed that the growth that mobile games had seen during the pandemic era would not be sustainable in the long term, but despite that being the case, downloads in the first quarter of 2021 were 45% higher than the previous year, everything having been considered and taken into account. In terms of revenue, users have already spent $1.6 billion on their games in 2022, which is 30% more than what they were spending before the pandemic.
It wouldn’t be an exaggeration to say that the lockdowns that occurred during the height of the pandemic exposed mobile games to a much wider audience, and that audience found the value of those games to be high enough to continue playing them. use as they return to their normal lives. Mobile games also run counter to all previous assumptions about the industry, such as Asia being the hottest market and the general demographics of these games biasing towards women as opposed to traditionally male-dominated audiences for console and PC games, etc.
H/T: data AI report.
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