According to Newzoo, mobile games generated $93.2 billion in 2021, a 7.3% year-over-year increase. Overall, mobile games accounted for 52% of global gamer spending in 2021.
In terms of income, the APAC region leads, accounting for 64% of global consumer spending.
Unsurprisingly, this is due to colossal consumer spending in China and Japan, which are the first and third most profitable countries for mobile game spending at $31.8 billion and $13.7 billion, respectively. The United States was the second most profitable country with $15.1 billion.
Newzoo predicted that by 2024 consumer spending on mobile games will reach $116.1 billion, continuing to outpace PC and console revenues. Additionally, Newzoo predicts that Latin America and the MENA region will be the fastest growing mobile gaming markets by 2024.
TikTok increases gamer spending
Additionally, Newzoo found that users of the social media app TikTok are more likely to spend more time playing mobile games, are 66% more likely to spend on mobile games, and 40% more likely to pay for additional modules.
Additionally, TikTok users play a wider range of mobile game genres than non-TikTok users, with an average of 7.1 genres and 4.2 genres respectively. TikTok users are more likely to play basic games and RPGs, compared to a puzzle and casual gaming preference of non-TikTok users.
The report highlights that with a user base of over one billion, TikTok is a hotspot for mobile game user acquisition, with 42% of users saying they use the platform to discover new games.