As he turns 21st anniversary, Miniclip has revealed that it will be moving away from its browser games to focus more on its mobile offerings.
Miniclip.com was first launched in 2001 by Rob Small and Tihan Presbie and had one title available on the site, Dancing Bush. In 2005, Miniclip was the largest browser game site by users.
As the platform grew, Miniclip eventually turned to mobile game publishing and started publishing its games on mobile devices in 2010. At present, Miniclip has more than 250 million monthly active users on mobile devices, and with the declining popularity of browser games, the increased focus on mobile makes sense.
Last week, Miniclip revealed that it had surpassed over four billion downloads on its mobile games, with 8 Ball Pool the most downloaded with over one billion installs, further explaining the decision to focus more attention on iOS and Android games.
To create “bigger and better” mobile experiences
“Miniclip has been such an important part of my life, from the early days of Dancing Bush’s frenetic development to the global company it is today,” said Miniclip co-founder and president Robert Small.
“It is impossible to sum up the pride and gratitude I feel at how much we have grown since our humble beginnings. Under Saad’s new leadership as CEO, Miniclip has an even brighter future ahead of it as we let’s maintain our mobile focus and our gamers around the world will have so much to look forward to.”
The current Miniclip.com website will be available in its current format until summer 2022 before becoming a destination for company news and information. However, 8 Ball Pool and Agar.io, two of the company’s most popular titles, will remain playable on browser and mobile.
Following the change, the company said it will focus on creating “bigger and better” experiences for mobile devices.
To support its expanding mobile games operations, Miniclip recently launched a new studio in Portugal, marking its fifth location worldwide, including the UK, Italy, Switzerland and the Netherlands.