DES MOINES, Iowa, June 14, 2022 (GLOBE NEWSWIRE) — Family-owned convenience store chain Kum & Go has selected composable commerce experts Myplanet to further modernize its digital architecture and improve customer experience. The multi-year deal includes Myplanet’s Composable.com™ mobile commerce accelerator as part of Kum&Go’s one-stop-shop foundation for contactless refueling, fresh food, rewards and exclusive offers.
Ryan Lindsley, VP of Marketing and Digital Strategy at Kum&Go, looks forward to the next generation of its digital platform.
“Myplanet’s Composable.com solution set them apart from other technology and business companies during the selection. With Composable, we will be able to accelerate our speed to market, improve the quality of our customer experience and quickly integrate other companies world-class commerce technologies to bring the store to our customers – all without sacrificing the ability to build something uniquely Kum & Go,” he says.
With Myplanet’s mobile accelerator and the best modular solutions from Auth0, Contentful, P97 and Paytronix, Kum & Go will remain agile throughout its evolution.
“The composable architecture will allow us to adapt quickly and deliver innovative, customer-centric products more frequently, driving customer retention, improving customer loyalty, and identifying key growth opportunities,” says Matt. Anderson, Head of Digital Products at Kum & Go.
New or improved features will include:
- An easier to use customer experience with a refreshed look and feel aligned with the Kum & Go brand.
- Improved loyalty program, with more engaging ways for customers to earn and redeem rewards.
- More ways to pay, with support for a variety of payment methods and digital wallets.
- More flexibility and control over the mobile experience and digital platform, making it easier to deliver engaging customer experiences.
“At Kum&Go, we’re reimagining the entire convenience experience, which includes creating more convenient ways for our customers to connect and interact with the brand,” said Levon Hooks, Chief Brand Officer. information at Kum & Go. “Kum & Go prepares our digital platform for the future by composing cutting-edge technologies with the support of Myplanet, a leading digital transformation partner.”
By helping Kum & Go improve their digital platform and mobile experience, Myplanet ensures that they will have the speed and flexibility to adapt to the ever-changing needs of their customers. Customers can expect to see this transformation on web and mobile platforms later this year.
Established in Hampton, Iowa in 1959, Kum & Go is a fourth-generation, family-owned convenience store chain offering a fresh perspective by meeting customers where they are and giving them the choices they deserve. For more than 60 years, the company has been committed to sharing 10% of all profits with the communities it serves. Kum & Go plans to hire more than 5,000 associates across all locations this year, adding 176 food positions as they expand their brand and food program in the Des Moines, IA market. Full-time positions offer benefits and set schedules with consistent schedules. For more information and to join the team, visit careers.kumandgo.com.
Toronto-based Myplanet specializes in headless commerce, customer data, and retail data platforms. With over a decade of experience in digital programs working with leading brands on impactful projects, Myplanet has developed deep capabilities in data-driven design, AI implementation and personalization, while forming strong partnerships with technology leaders. A member of the MACH Alliance, Myplanet shapes the way organizations use technology to deliver contextual, multi-interface experiences that equip them to achieve their business goals.
For more information contact:
Head of Sales, Myplanet
Image 1: Kum & Go chooses Myplanet for the digital transformation of mobile commerce
Kum and Go logo plus Myplanet logo
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Kum & Go chooses Myplanet for the digital transformation of mobile commerce