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Kargo presents the suite of mobile commerce solutions for

NEW YORK, April 22, 2021 (GLOBE NEWSWIRE) – Kargo, the leader in mobile advertising, today announced the launch of Digital Circular, the newest addition to Kargo’s retail stack. This new advertising product translates the traditional paper flyer into an interactive mobile-centric shopping experience that dynamically showcases products and prices based on the location of the consumer. With the ability to optimize in real time, brands can automatically prioritize the products or categories that are of most interest to the individual consumer, Digital Circular delivers above industry average performance, with a click-through rate of over 1%, a 2.5x increase in engagement rate over baseline performance, and 90% visibility.

The digital flyer is a key tool in today’s emerging world of home shopping. Online grocery sales alone have increased by more than 50% in 2020, but when much of a brand’s success relies on the value offered by the “aisle” for product discovery, marketers are challenged to translate that experience into digital. Kargo’s commerce suite offers mobile solutions incorporating MikMak’s proprietary technology, as well as activation opportunities with other commerce platforms such as SmartCommerce, and has proven effective for marketers in discovering and the sale of products.

For a recent holiday campaign, Reckitt saw a 3x increase in add to cart and consider purchase performance with Kargo and MikMak.

“This partnership has allowed us to combine advanced and qualified datasets, with contextual relevance and high impact creations. The performance of these campaigns has helped us to definitively prove that this solution is over-indexing for the business, ”said Josh Cierski, senior director of media acquisition, infant and infant nutrition at Reckitt.

Kargo’s suite of retail solutions drives mobile shopping and retailer engagement:

  • MikMak – This e-commerce platform allows Kargo to add e-commerce and purchasing analytics capabilities within the unit to understand the consumer journey and drive sales.
  • Digital flyer – Recreate discovery experiences found in a paper flyer with a movable format that dynamically presents goods and prices based on the location of the consumer.
  • Smart trading – The integration of SmartCommerce technology into Kargo’s interactive advertising experiences drives conversions by allowing users to add one-to-many products directly to a retailer’s digital cart with one click, easily bypassing them. Common CPG obstacles like OOS or 3P sellers.

“Our partnership with Kargo enables brands like Reckitt to deliver much more engaging mobile experiences to specific audiences, and the results prove it. With more people than ever shopping with their devices, now is a great time to pair high impact designs with frictionless e-commerce, ”said Rachel Tipograph, Founder and CEO of MikMak.

“It’s exciting to see our digital flyer resonating so well with buyers. We have reinvented one of the most sustainable and ubiquitous forms of advertising for the mobile environment, which is crucial for retailers and welcomed more than ever by shoppers, ”said Harry Kargman, Founder and CEO of Kargo.

About Kargo
Kargo is the leader in creating mobile advertising experiences that uplift brands and motivate consumers. Our advertising partners fill the ranks of the Fortune 500, and our invite-only editorial marketplace sets the standard for quality content and reach, including 100% of all US smartphone users. With a focus on innovation, our creative team designs exclusive new ad formats that generate exceptional performance and win industry awards. Kargo has 250 diverse employees with offices in New York, Chicago, Dallas, Los Angeles, San Francisco, Auckland, Sydney and Singapore.

About MikMak
MikMak is the leading ecommerce acceleration platform for multi-channel brands and provides ecommerce analytics and activation software to help product manufacturers and CPG companies understand the online behavior of their customers. consumers, determine the best use of marketing investments and drive online sales.
The flagship product, MikMak Insights improves marketing efficiency, increases market share against competitors and strengthens a brand’s positioning with retailers. The MikMak Commerce product enables brands to create shopping experiences connected to over 200 online retailers and streamline the buying path from any media, advertisement or website.

MikMak investors include Wavecrest Growth Partners, VaynerMedia, Luminari Capital, SLOW Ventures, UTA Ventures, Brave Ventures, Lunch Partners, Madrona Venture Group, Bazaarvoice Founder Brett Hurt, HookLogic Founder / CEO Jonathan Opdyke and Founder CRO John Roswech, Foursquare CEO David Shim, and Kargo CEO Harry Kargman.

About Reckitt
Reckitt is driven by his goal to protect, heal and nurture in a relentless quest for a cleaner, healthier world. We fight to ensure that access to the highest quality hygiene, well-being and food is a right, not a privilege, for all.
Reckitt is proud to have a stable of trusted household brands found in households in over 190 countries. These include Enfamil, Nutramigen, Nurofen, Strepsils, Gaviscon, Mucinex, Durex, Scholl, Clearasil, Lysol, Dettol, Veet, Harpic, Cillit Bang, Mortein, Finish, Vanish, Calgon, Woolite, Air Wick and more. 20 million Reckitt products per day are purchased by consumers around the world. Reckitt’s passion to put consumers and people first, seek new opportunities, strive for excellence in everything we do, and build shared success with all of our partners, while doing the right thing , is still what guides the work of our 40,000+ diverse and talented colleagues around the world. For more information visit www.rb.com/us

About SmartCommerce:
SmartCommerce helps CPG businesses sell more online by replacing the old-fashioned “where to buy” with a single click to send products to retailer carts. Designed for the unique needs of CPG brands and their consumers, SmartCommerce intelligently eliminates both the friction and PDP cross-selling that have limited the potential of CPG digital purchases, enabling simple one-click conversions or multiple conversions. produced from any digital pulse point. , in virtually any retailer basket. To learn more about SmartCommerce Click2Cart technology, please visit: https://www.smartcommerce.co/.

Contact:
Emilie riley
emily@rileystrategic.com
914-330-1128


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