The wide variety of mobile games and their easy availability on smartphones and tablets have made them particularly popular choices. Whether it’s casual puzzle games, familiar PC and console games suitable for mobile use, or location-based games like “Pokémon Go” or “Jurassic World Live”, the popularity of gaming apps has not decreased. Revenue continues to grow and the German mobile games market experienced strong growth again in 2021, with a 22% increase in game app revenue to around €2.8 billion . This growth continues the impressive trend of recent years, with turnover in 2020 having already increased by 23%. These are the figures released today by game – the German games industry association, based on data collected by market research companies data.ai and GfK.
In-app purchases continue to drive the growth of the mobile games market, accounting for approximately 99% of the segment’s total revenue in 2021. In-app purchase revenue experienced another year of significant growth, up by 22%. from around €2.3 billion in 2020 to almost €2.8 billion in 2021. This is mainly due to the huge popularity of free games that allow players to enhance their gaming experiences with in-app purchases. Players can purchase additional content such as additional levels and new skins for their own avatars. The revenue generated by games offered for purchase, on the other hand, continues to decline, amounting to only 7 million euros in 2021. Subscription fees for applications such as Apple Arcade and Google services Play Pass generated €12 million in revenue, a 200% increase over the previous year.
The average age of mobile game players remained almost unchanged in 2021 at 38.3; the previous year, the average player was 38.8 years old. In 2019, mobile game players were on average 37.4 years old. As in the previous year, there were roughly equal numbers of male and female mobile game players. Even so, at 51%, there were slightly more women than men playing games on their smartphones or tablets in 2021.
According to Felix Falk, Managing Director of game: “The mobile gaming industry is getting bigger every year. Game apps are an integral part of everyday life for millions of people in Germany thanks in large part to their wide variety and accessibility. Mobile games also make it easy to network with other gamers anytime and anywhere. This includes location-based games, multiplayer games, and even mobile esports. Playing mobile games has become a popular social gaming experience.
Another year of strong growth for the German games market
After a historic performance in 2020 with a growth of 32%, turnover in the German games market continued to increase significantly in 2021 with a total of around 9.8 billion euros in turnover. business generated from games, gaming hardware and fees for online gaming services – an increase of 17% over the previous year. Revenue from computer and video games increased by 19% to approximately 5.4 billion euros, due in particular to the increase in purchases in games and in applications. Gaming hardware revenue also increased, up 18% in total to around 3.6 billion euros. Demand for gaming consoles and gaming PC accessories was particularly strong.
About market data
Market data is based on statistics compiled by the GfK Consumer Panel and data.ai. The methods used by GfK to collect data on the German video game market are unique in terms of quality and global usage. They include an ongoing survey of 25,000 consumers representative of the entire German population regarding their buying and gaming habits, as well as a panel of retailers. The data collection methods provide a unique insight into the German computer and video games market.
game – the German Games Industry Association
We are the association of the German games industry. Our members include developers, publishers and many other gaming industry players such as esports event organizers, educational institutions and service providers. As co-organizer of gamescom, we are responsible for the world’s largest computer and video game event. We are an expert partner of the media and political and social institutions, and answer questions relating to market development, gaming culture and media literacy. Our mission is to make Germany the best gaming location.