Kenyan startup Copy expanded its operational footprint to Uganda. This expansion will help more Ugandans access high quality but affordable products. Copia is well positioned to capture the Ugandan population given increasing purchasing power and a strong retail sector fueled mainly by the informal sector.
Copia was established in 2013 and operates on a business model that relies on a network of digitally-powered local agents who manage orders and delivery points that meet customers when they are offline or online. Among Copia’s agents are shopkeepers, butchers, grocers, etc. Once the order is placed, Copia sends a confirmation SMS to the agent and the customer within 48 hours. Copia then delivers the product to the agent for customers to pick up.
Copia’s mobile commerce solutions provide a suitable alternative for formal retail purchases by targeting middle to low income populations in the country. More than 20 million Ugandans have mobile subscriptions (44% of the 47 million inhabitants). This resilience network created by Copia seeks to help thousands of SMEs across Uganda.