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Codeless Application Development for Mobile Commerce – Multichannel Merchant

As network speeds skyrocket with the global rollout of 5G, mobile devices are king among internet users. With more of them accessing your online store from their device, making shopping easier is now essential, and a mobile-optimized online store no longer cuts the mustard. In 2021, users are turning to apps to enable web interactions. A streamlined mobile app is therefore crucial for your store.

The power of applications

Recent data from Criteo Global Trade Review supports this position. The app conversion rate is three times higher than standard mobile conversion rates, and brands that operate mobile and web shopping apps have found that they generate 70% of sales. Shoppers are more comfortable than ever with doing everything from browsing to in-app purchase, so underperforming online stores need a partner app to make shopping easier.

No coding required

As an eCommerce store operator, your specialty has been marketing products to a specific demographic. By focusing on growing your business, you didn’t have time to learn to code. Fortunately, there are plenty of tools that allow you to build a professional app without any coding required. Code-free app development is booming and these intuitive platforms provide all the functionality you need to start converting leads in the app. Let’s take a look at how to build your ecommerce app today.

Build a prototype

As a user of the app yourself, you undoubtedly have ideas on how you would like your mobile store app to look. The first step is to sketch out a prototype, imagining which features are vital and how you want the framework to appear. In this sketching step, think about ways to incorporate your logo into the design of the app, as you want every page to be brand recognizable. The color and font choices can effectively integrate the design choices with your branding.

Second, you will need to consider the content. What actions do you want to encourage buyers to take and in what priority do you want to show them your content? Creating a user map from the landing page to the content menu can help you make these essential choices about how users will navigate your application.

Choose your platform

Selecting a platform without code may seem straightforward at first. When researching available solutions, selecting a choice seems almost impossible. However, it really depends on what you are looking for and your individual development needs. For some businesses, ease and convenience of use is more important.

If you’re not sure you’re making the right choice, how will you know you’re on the right track? The question does not have easy answers and will depend on a wide range of elements to explore and consider. Such an assessment should result in an informed and judicious decision.

Nonetheless, while there is no right or wrong approach, there are a few key considerations you’ll want to think about:

  • What are your development goals?
  • Who will use your applications?
  • What operating systems are you developing for?
  • What design features do you need?
  • What features would you like to offer in your application?
  • Do you have access to code-free application development features?
  • What application deployment options do you have?
  • Can you use the app commercially?
  • How many integrations are available?
  • What does app security look like?
  • How much does the platform cost?

Testing your application

A platform will help you streamline the process of building apps, creating something that works right out of the box. But even with their help, the testing phase is vital in determining if you’re getting the most out of your app. Testing can be as simple as sharing the app with your friends and family, asking them what makes sense to them, and if any features are missing. It’s easy to miss something obvious because you are so close to the process.

A / B testing can be incredibly eye-opening and guide you to greater profits in your ecommerce application. Design two variations, using text or even different colors for your action buttons. Gather data on which version is driving the most sales, and you can focus on the perfect app to convert leads. Finally, make sure your app is running fast and smooth, even with slow connection speeds. In today’s digital world, even a few seconds of lag can distract users.


Building apps without code is quick, easy, and inexpensive. By opening your ecommerce store to the millions of people browsing from their mobile device, you dramatically increase your market and immediately see the impact on your bottom line.

By creating a well-functioning app that makes it easy to convert leads, repeat purchases, and registered user accounts, you are removing the barriers that keep people from spending in your store. Start today to harness the power of applications in e-commerce.

Regina Wheeler is an e-learning consultant at and

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