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3 Mobile Commerce Trends Dominating 2022

This year, mobile commerce sales in the United States are should exceed $432 billion. The e-commerce subset is gaining momentum as retailers respond to changes in consumer behavior and the continued adoption of technology. As a result, there is a huge market for retailers to capture by embracing the trends that drive sales. More so, retailers who want to maintain a competitive edge will need to embrace the shift to mobile commerce to meet consumers where they are.

Shopping through mobile apps

More … than 72% of e-commerce sales occur on a mobile device, with 85% of consumers prefer mobile apps on mobile websites. According to Tapcart, a leading mobile commerce platform that enables Shopify-powered brands to launch apps without code, the main driver behind the popularity of mobile app purchases is the speed at which these apps are working. Mobile apps run six times faster than mobile websites and provide an immersive, frictionless experience that increases conversion rates, drives higher cart totals, and decreases abandoned carts.

“Advertising costs are rising at an alarming rate for direct-to-consumer marketers. Brands need better ways to reach customers and truly deliver the high-level user experience their customers expect,” says Eric Netsch, CEO and co-founder of Tapcart. “Mobile apps make it easy to reach shoppers instantly, as push notifications drive 92% of engagement. Shoppers also enjoy the best experience, and we can see that in the data. Merchants see 2.2% revenue times higher per purchase session in their mobile apps than on their mobile websites.

As brands master the process of directly delivering the content their customers want, increased mobile app sales will reflect efficiency. Mobile apps create a proprietary marketing channel for merchants with features like one-click checkout, push notifications, and item availability so retailers can create the experience customers demand.

social commerce

In 2021, the number of shoppers using social commerce in the United States exceeded 90 million. Social commerce breaks the mold of traditional e-commerce by allowing users to shop directly from the platforms they use, allowing retailers to bring the store directly to the customer. With the average internet user spending nearly 2.5 hours on social media a day, retailers have the opportunity to capture consumer attention and capitalize on that attention with a one-click checkout process right in the app. This social commerce trend is taking advantage of opportunities already sewn into the daily lives of Internet users.

Instagram purchases and Facebook Shops lead the market in social commerce. With 70% of users turning to Instagram to discover products, brands on the platform have seen over 1,000% increased traffic and a 20% increase in revenue.

Facebook, TikTok and Pinterest have also emerged as leading social commerce platforms for consumers and retailers. By implementing a social commerce strategy, retailers can reach more consumers, increase brand awareness and media presence, generate social proof, and easily reach target customers.

Augmented reality

Augmented reality has elevated mobile commerce by allowing consumers to have a full sensory experience. This feature allows users to virtually try on, customize or view products at their convenience and from the comfort of their own homes by augmenting the real world. FXMirror, an augmented reality-based virtual fitting solution, measures body dimensions in real time. Mobile commerce shoppers can try on virtually anything from sunglasses to clothes using its integrated platform via a mobile app. Additionally, augmented reality allows consumers to choose the right product the first time, resulting in overall more positive experiences and customer retention.

About 40% of US adults say they don’t enjoy in-store shopping as much as they did before the pandemic. The metaverse will only further catapult alternate and augmented reality as the future of many experiences, including shopping. Retailers already using AR/VR capabilities will be ready to enter the metaverse and deliver highly personalized and engaging shopping experiences that drive sales and retain customers. The convenience and security of mobile commerce makes augmented reality the modern solution for a complete shopping experience.

These trends are at the heart of the ever-changing customer experience. As consumer behavior continues to evolve and the retail landscape changes, retailers who embrace and implement these changes early on will be better positioned to succeed now and in the future.

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